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The denim window is a showroom in Amsterdam dedicated to the world of Denim, Sustainability and Innovations.


Selected premium companies will have visibility with their collections displayed all year around in a cozy environment where designers, product developers, fashion students, denim lovers & emerging talents will be invited to review the products and learn more about it.
The intention is to give visibility to producers with a great product and innovative & sustainable approach.
The whole concept is to create connections, collaborations between the creative side and the production side.
When you walk into The Denim Window you will have the opportunity to get in touch with all the steps involved in creating a treated garment. You will find from fabric mills, to garment makers, to chemicals, fibers, trims..
It wants to be a 360degree denim experience!
Each company displayed at The Denim Window will be the only one for product category and geographic area in order to do not create competition inside the showroom and possibly only great collaborations!
Silvia is the curator of the showroom and she coordinate this companies with a collection’s calendar and trend direction in order to make a cohesive environment and organize events to present the collections all together as one.

“I would like to create a casual & cozy environment where people of denim hangout, either producers or designers will get in touch and share knowledge”
About Silvia Rancani:

Born &raise in Italy where she studied fashion design.
Specialized in denim product development, with a passion for innovation within fabrics & treatments.
Silvia has worked for brands such as Diesel, Tommy Hilfiger and multiple garment makers and fabric mills creating strong international relationships whilst living and working in China, Pakistan, Mauritius, Hong Kong, Italy and Amsterdam.
During this time she has gained experience within a brand, as a maker, in a mill and as a consultant, gaining expertise in products, treatments and technologies.
Now she brings all this together
at The Window Amsterdam.


Hal A Oost - zolder